Have you ever wondered what the return on investment (ROI) your website is generating? How many users use the features you’ve developed, what they’re doing, and how long are they staying? Sure, Google Analytics can tell you these stats once you’ve set everything up. But what if we tell you there’s much more on offer beyond the obvious?

Well, wonder no more. We are talking about Microsoft Clarity, a free analytics tool that focuses on the behaviour of your website’s users. Let’s look at what it is and how it will help you make the most of your website.

What is Microsoft Clarity?

Microsoft Clarity is an advanced analytics tool that helps you understand the behaviour of your online users. It offers advanced insights into how users interact with your website and the features they use.

It’s a powerful way to gain insight into what your users are looking for and how they’re interacting with your site. You can ensure you deliver the best experience possible.

Microsoft Clarity helps you concentrate on four major aspects of your website:

  • Heatmaps
  • Session playbacks
  • Insights
  • Scalability

The insights come in an enticing visual format that helps you understand the performance of your website better. Ultimately, you can expect to improve your website’s conversion rate, which may one of your critical KPIs.

Benefits of Microsoft Clarity

Here are some reasons why you cannot miss using Microsoft Clarity for your website.

1. Focuses on user privacy

Data collection is an important part of any business, but it can be tricky to get it right. If you collect data without telling your users, they might feel violated or spied upon. And if you don’t collect enough data, you won’t have the information you need to make informed decisions about your business.

That’s where Microsoft Clarity comes in. It lets you track user activity on your website without compromising their privacy. You can find out what parts of your site are working well and the ones that aren’t.

2. Offers a unique filtering mechanism

When it comes to customer satisfaction and retention, Microsoft Clarity is a game-changer. With its unique filtering mechanism, Microsoft Clarity identifies ‘excessive clicking’, ‘rage clicking’, and ‘dead clicking’ – the root causes of most customer frustration. Because of this, you can resolve issues before they become problems, giving you the edge when it comes to customer satisfaction and loyalty.

3. Helps improve SEO

Microsoft Clarity is a powerful, easy-to-use tool that can help improve your website’s SEO. By understanding how your site is getting used, you can optimize your content to maximize usability and search engine ranking. The heatmap data shows which sections of your website receive the most traffic and clicks. It will help you adjust accordingly and make suitable changes for your future users.

4. Offers heatmaps and website session recordings

Heatmaps show you where people are focusing their attention when they’re on a page. You can use this information to improve your design and make it easier for people to find the information they need.

Website session recordings let you see what users are doing on your site as they interact with it. You can use this information to identify problems with navigation or content, or even discover ways to improve user experience overall.

5. Comes with a powerful insights dashboard

The Microsoft Clarity insights dashboard is a powerful tool for managing your website. You can view the latest insights about your website and decide what to do next. The dashboard lets you see your site’s performance across all devices, including mobile phones and tablets.

You’ll also be able to see which pages are performing well and which ones need improvement. You can also use the insights feature to get recommendations on how to improve your site’s performance.

6. Offers real-time data processing

The benefits of using Microsoft Clarity are plentiful. Perhaps the most obvious is that it offers real-time data processing. You can get real-time data updates on how your website is performing, which will help you make adjustments to maximize its performance. You can access live information about your customers and use it to tailor their experience on your site.

For example, if you have a retail store that’s running a sale, you can set up the sale so that it only applies to customers who visit during certain hours or days of the week. This personalization gives your customers a better experience and encourages them to come back more often.

7. Connects with Google Analytics

Google Analytics is a powerful tool that helps you track how people interact with your website. Clarity, on the other hand, provides an in-depth analysis of user behaviour to help you better understand what your audience is looking for. What if we could bring these two tools together and create an even more powerful dataset for your website?

With the data from Microsoft Clarity, you can connect with Google Analytics to get visual learning behaviour data of Microsoft Clarity and metric behaviour data from Google Analytics. You will be able to see how people are interacting with your site in greater detail than ever before.

8. Comes as a free tool

Microsoft Clarity is free, and there’s probably nothing more you can ask for. It gives you insights into how users interact with your site, and how they respond to different elements.

By tracking your website’s traffic, you can see what users are doing when they visit, as well as how they got there in the first place. You can also use this data to help determine what content you should be creating, who’s likely to read it, and where it gets placed on your pages.

With a better understanding of this information, you’ll be able to make improvements to your website that will benefit both visitors and search engines alike.

How to set up Microsoft Clarity?

You may think setting up an analytics tool can be tough. However, Microsoft Clarity is simple to set up and easy to use. One of the advantages of Microsoft Clarity is that it does not affect the page loading speed. It thus allows you to collect data without hampering your website’s performance.

Here is a step-by-step process to set up Microsoft Clarity for your website.

  • Open Microsoft Clarity and select your project. You will also get prompts on adding your first project, which is your website.
  • Click on ‘Setup’ and copy the tracking code.
  • You need to paste the copied tracking code into the head section of your website.
  • If you have subdomains for your website, you will have to repeat the process for them as well.
  • You can check out the related guides for support if you have a website built on tools like WordPress and WooCommerce.

Bottom line

Microsoft Clarity is an excellent addition to your toolkit if you want to collect data on your or clients’ websites. It provides information on user session recordings, allows you to access data in real time, and integrates with the Google Analytics API.

If you are looking for support to integrate Microsoft Clarity into your website, Spanrig technologies can help. We offer end-to-end support that ensures you can get started with using the tool in no time. Contact us today to know more details on how we can help you improve your website’s performance with Microsoft Clarity.